The A+ Content includes different modules, each of them dedicated to a type of content. The ultimate goal is to increase the conversion rate and traffic received on Amazon.
A+ Content Options
On the one hand, the different blocks can be used to offer potential buyers a more detailed description of the brand’s products. This can be done through:
- Feature lists.
- Images and texts with exclusive designs.
- Demonstrative videos.
- Comparative charts.
On the other hand, the A+ Content also serves to capture the brand image on the product detail page.