Faced with a massive flow of information, you need to be clear about the questions you want to answer. Otherwise, the only thing you will achieve is getting lost in data and reports.
The first question you should ask yourself is who you want to monitor, since you won’t be able to cover all of your competition. In addition, you will have to set a monitoring period and mark the analysis data.
As you will see, monitoring competitors requires the help of a specialized professional who knows what to look for and where to do it.